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URGE Juice and Kitchen URGE Juice and Kitchen URGE Juice and Kitchen URGE Juice and Kitchen
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URGE Juice and Kitchen URGE Juice and Kitchen

Brianna Cope

Born and raised on the breathtaking island of Kauai, Brianna Cope is a professional surfer whose life has been intrinsically intertwined with the beauty and power of the ocean. From the young age of 4, she began riding the waves, guided by her older sister Gabrielle and their father, who ignited her love for surfing on a longboard.  Brianna's journey in competitive surfing commenced at just 10 years old, and at 11, she secured her first surf competition victory—a pivotal moment that solidified her dream of becoming a professional surfer. Since then, she has fearlessly competed on the prestigious World Surf League challenger series, showcasing her exceptional talent and unwavering dedication to the sport.  Despite being born with a birth defect, which affected her left hand, Brianna has triumphed over challenges through her unyielding spirit and her love for the waves.

Surfing has provided her with an outlet to express herself freely and authentically, embracing her uniqueness and finding a true sense of wholeness. Beyond the surfboard, Brianna is equally passionate about health, wellness, and cooking. Exploring various ways to express herself through workouts and food, she exemplifies a balanced and creative approach to life

Join us on our transformative journey as we work tirelessly to make our vision a reality. Together, we can redefine the role of food in our lives, championing the ancient wisdom that "Let food be thy medicine" and nurturing a future where health and wellness flourish amid the challenges of the modern world.

The URGE Philosophy

Holistic Nourishment

We are committed to providing access to the most natural and nourishing foods on the planet. Our cold-pressed, organic, raw vegan products are a testament to the belief that food can be both as contemporary living and medicament. We strive to nourish the body and mind, one pure and unaltered ingredient at a time.

Community Cultivation

Our spaces are more than just places to eat; they are sanctuaries where individuals come together to share knowledge, experiences, and values. We are building a community of like-minded individuals who prioritize mental and physical health, creating a supportive network that fosters growth, connection, and well-being.

Educational Empowerment

We recognize the profound connection between gut health and mental health and are dedicated to spreading this knowledge far and wide. Through education and awareness initiatives, we seek to empower individuals to make informed choices about their nutrition, fostering a healthier future for generations to come.
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