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URGE Juice and Kitchen URGE Juice and Kitchen URGE Juice and Kitchen URGE Juice and Kitchen
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URGE Juice and Kitchen URGE Juice and Kitchen

Eric Hinman

Based in Denver, Eric is a hybrid athlete (5x Ironman), serial entrepreneur, and brand builder, who specializes in scaling early-stage consumer and wellness brands. Some of Eric’s partners include Ten Thousand, Slate, Ice Barrel, SISU, HVMN, The Normal Brand, Blokes, MASA Chips, Kane, Flux, GORUCK, Kreatures of Habit, and more.

Eric believes in the long-term vision of the brands he partners with and his portfolio of angel investments in the wellness space includes companies such as Ten Thousand, HVMN, Beam, Slate, Ice Barrel, The Real Cereal Co, Kane Footwear, MASA Chips and more.

Join us on our transformative journey as we work tirelessly to make our vision a reality. Together, we can redefine the role of food in our lives, championing the ancient wisdom that "Let food be thy medicine" and nurturing a future where health and wellness flourish amid the challenges of the modern world.

The URGE Philosophy

Holistic Nourishment

We are committed to providing access to the most natural and nourishing foods on the planet. Our cold-pressed, organic, raw vegan products are a testament to the belief that food can be both as contemporary living and medicament. We strive to nourish the body and mind, one pure and unaltered ingredient at a time.

Community Cultivation

Our spaces are more than just places to eat; they are sanctuaries where individuals come together to share knowledge, experiences, and values. We are building a community of like-minded individuals who prioritize mental and physical health, creating a supportive network that fosters growth, connection, and well-being.

Educational Empowerment

We recognize the profound connection between gut health and mental health and are dedicated to spreading this knowledge far and wide. Through education and awareness initiatives, we seek to empower individuals to make informed choices about their nutrition, fostering a healthier future for generations to come.
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