Message from the owners:

Rish and Dhwani both left their corporate careers to make a difference through Urge Juice. The idea rests on being proactive about your health and going back to the roots of our ancestors. The solemn wisdom of ancient ages that lives through the words of Hippocrates, the Greek physician or otherwise known as “father of modern medicine” is the foundation, motto and ethos behind Urge Juice. 

“Let food be thy medicine, and medicine be thy food…”

In the world of genetically manufactured foods, grocery stores have a separate section for healthy foods. In an ideal scenario, the whole store should have only healthy foods not as a luxurious option but as a mainstream commodity. Our earth being our base of existence gives us the necessary ingredients in nature to fuel our daily necessities.  The sad part is that we have created a society where we pay a premium to get natural, organic vegetables and fruits.  

So, the question that we ask ourselves every day is: 

Is this how we want to leave our next generation? Driving towards a world with obesity, diabetes, heart issues due to cholesterol, high blood pressure?  Furthermore, a mental health pandemic over the years which is progressively impacting our daily lives vitalized by poor health choices. 

Let us all come together to educate and empower ourselves to lead a healthy and holistic lifestyle. Let’s create an URGE to join the movement to eat, drink and live healthily. Add an organic cold pressed raw juice, superfoods like our famous acai and pitaya bowls, cognitive coffee blends, healthy, vegan, naturally powered snacks, nutritiously balance salads, organic, natural smoothies and much more to your daily well-being!

We are here to satisfy your URGE to be healthy!   #URGETOBEHEALTHY